Gamification 3.0

Virtual Games for Real
Business Goals

Gamification 3.0 is a new version of gamification programs based on computer games.
Its strength lies in making the progress in the game world dependable on player’s business results.
It enables the creation of long-term motivational mechanism which pushes players to constantly
better the business results.

In our portfolio one can find programs that have led to increase of the fulfillment of targets,
an increase in e-learning participation to 70% and lowering the level of employee rotation by 20%.

Points, badges,
leaderboards
Social status
and interactions
Autonomy
Challenges and development
Story
Virtual game world

Game-Like

Motivational Schema

Virtual Game

The key purpose of our game-like schema is creating a virtual game
that has mechanics and main story line customized to the specific business
needs of the project and to the expectations of the platform users.

Flow

At least 60% of the users of our gamification platforms
become engaged players after completing the initial
stage of the game. As part of the welcome package
our players receive resources which allow them to complete
a dozen of plot missions. The level of challenges rises
which results in increased players’ engagement and boosts
their feeling of development.

Business
Progress

When the user has been drawn into the game,
the starting resources get depleted. From that point on,
the only way to get sufficient resources to continue
the game is the fulfillment of business goals.

Game
Progress

The better the player fulfills the business goals,
the more resources he gets and the faster he can
progress in the game world.

Business Results

Engagement

99%

of internal gamification participants
maintained their engagement after
12 months from the start of the program
and performed at least 5 game
world’s activities per month

Case: internal gamification

61%

participants of B2B gamification program
for external sales forces maintained their
high engagement level after 9 months from
the start of the program and performed
at least 10 game world’s activities per month

Case: external gamification

Business Results

e-Learning

70%

an average participation level
in e-learning quizzes and interactive
situational scenes compared to 30%
before gamification was implemented

Case: external and internal gamification

80%

of correct answers to the questions
in e-learning quizzes after gamification
was implemented compared to 60%
of correct answers before gamification
was implemented

Case: external and internal gamification

Business Results

Online Communities

475%

reduction of the resolution time
for the problem raised by a user
of support forum

Case: external gamification

370%

increase of the number of solutions
provided within an hour from the moment
of posting the question

Case: external gamification

Business Results

Human Resources

20%

Lowering the level of employee rotation by 20%.

Case: internal gamification

Loyalty and Motivation

Oskars’ Bedrocks of Gamification

Since 2003 we have been specializing in creating motivational programs building long-term relationships of customers and
contractors with such brands like Toyota Motor Poland, BASF Polska, Santander Consumer Bank,
ENERGA, TEVA, Amica and many others. Presently we use the experiences gained during the implementation
of a dozen loyalty and relationship programs to build the engagement of our gamification platforms users.
Once the engagement is formed, we motivate users to change their behaviour into a behavior they will facilitate
achieving the business objectives set out for the gamification program.

Our
creations

BASF BeneFito

B2B segment relationship program addressed to
the biggest Polish agricultural holdings

Idea:
- building relationships based on long-term cooperation, loyalty and trust with the most important customers
of the company
- the program grants participants access to thoroughly researched specialist knowledge in the form of market reports,
current stock exchange quotations, news and articles
- the participants have access to a broad range of benefits exchanged for the points collected on individual accounts
the program also includes professional advisory of customer consultants in the field of technology and farming topics

Client: BASF Polska Sp. z o.o.

Toyota More

Loyalty program for Toyota car owners (individuals and small companies)

Idea:
- Building and strengthening a long-term relationship with a loyal customer by means of an attractive point system,
dedicated special offers, personalized online communication and access to valuable benefits
- The participants of the program collect points for purchasing a car, visiting the authorized workshop, payments
with bank cards or for doing shopping at the program’s partners’.
- The points may be exchanged for a discount when purchasing a next car or when carrying out maintenance services
Results:
- 75% of program participants is loyal to the brand (in comparison with the customer loyalty rate of 52% among the customers not being
participants of the program
- 16,9% of participants own at least 2 registered Toyota cars.

Client: Toyota Motor Poland

Sanville

Gamification for internal sales forces


Story line: a building-management game where players are striving
to obtain a 100% BIO certificate for the products manufactured
on the farm

sanville

Lexus Feel In

Mobile application loyalizing Lexus car owners by means
of distributing individualized content together with intuitive
and direct contact with a car showroom mentor

Idea:
Providing a new channel of communication, strengthening the contact with present
and new customers Fuller satisfaction of needs and expectations of a growing group of young (35+)
Lexus clients Reinforcing the effect of image investments in the brand
Results:
Increase in the frequency of visits to the car showroom among the users
of the application by min. 25% Higher conversion of leads from the application compared
with mailing campaigns by min. 15%

Client: Toyota Motor Poland lexus feelin

SC Team

A relationship platform facilitating the promotion
of the bank products in car showrooms

Idea:
- a work tool for zone managers, who build and develop relationships with dealer stations on behalf of the bank
- access to modern and flexible communication tool and sales support
- simultaneously the bank uses the solutions available on the platform to build relationships with zone managers
Goals:
- motivating the showroom advisers to promote Santander Consumer Banku financial products actively
by means of individual sales targets and a point system connected with them
- maintaining constant communication with the platform participants
- maintaining and developing long-term relationships with car showrooms owners
- organizing additional special events and competitions

Client: Santander Consumer Bank

Generacja S

Motivational platform supporting hire purchase using
Santander Consumer Bank products

Idea:
- basic work tool for financial advisers
- the project is aimed at sellers in order to motivate them to sell actively in hire purchase system
- various events and competitions are organized within the platform
(including the possibility of flexible adaptation to current business goals and needs)
Results:
- motivating the participants to sell actively by means of setting individual sales targets
- building loyalty through rewarding for the targets reached.
- active communication of the platform participants with financial advisers

Client: Santander Consumer Bank

Rock Town

B2B Gamification for external sales forces


Story line: a building-strategy game where players’ goal is to rebuild a city
destroyed by a natural disaster and to protect it against imminent cataclysms

Awards: Golden Arrow 2017 Statuette (category B2B loyalty programs)

rock town

San City

Gamification for internal sales forces


Story line: a building-strategy game
where the player’s goal is to rebuild a city affected by
a brick crisis. The player becomes a mayor who rebuilds
the city and makes its citizens happy

sancity

Rockwool Supercontractor Club

Motivational program addressed to construction contractors dealing
in thermal insulation of buildings with ROCKWOOL mineral wool.

Goals:
- Building a base of active contractors
- Encouraging to buy and recommend ROCKWOOL mineral wool
- Educating the contractors in the field of products presentation, the process of conversation with the investor,
presenting the advantage over competition’s products
- Promoting the best contractors on the market
- Integrating the contractors with the ROCKWOOL company
The key principle of the program:
Rewarding the contractor for each accepted realization utilizing ROCKWOOL mineral wool

Nasz Orange

Gamification for the internet community


Story line: the player joins the game for the title
of the Hero of the Community. To
achieve it he must in particular post solutions to the
problems raised on the Community forum.

Awards: Lithy 2017
(the third prize in the category Digital Design Excellence)

Oskar's Team

Zbigniew Skarul

Prezes

Największy przyjaciel Oskara Wegnera.
Totalny gamemaster. Gra tylko o wysokie stawki.